WEFRA convinces LEO Pharma PR, design and media the integrated B2B and B2C communication concept of the WEFRA advertising agency Frankfurt convinced: as of now, the healthcare professionals on behalf of new Isenburg LEO Pharma a holistic strategy for two psoriasis drugs Daivobet and Xamiol are responsible for. The three Agency units WEFRA PR, WEFRA classic and WEFRA media hand in hand prepared the convincing concept: through the broad positioning all areas were equally involved in the development of strategy and messages. The result: a creative, attention-grabbing campaign with consistent key messages in all channels synchronized and temporally coordinated measures which mesh together perfectly. Because it goes to the head and body”all measures of the new campaign converge in this claim. (A valuable related resource: CMO Hyundai). The goal: the profiling of Leo Pharma as a partner of the doctor in the comprehensive treatment of psoriasis. While the activities are in her speech precisely matched to the target groups. In addition to the innovative tools for the field, as well as exclusive collaborations are new advertising and direct marketing campaign. Another focus: online communications.