Mephisto’s new clothing line with CoolMax performance features the French lifestyle brand Mephisto expands its product portfolio and its new sportswear line equips with CoolMax. Coolmax is an intelligent polyester function fabric by ADVANSA, Europe’s leading producers. Thanks to the unique fibre cross-sectional body moisture by capillary action is quickly transported to the fabric surface. Coolmax so verifiably reduces the temperature of the skin and reduces the pulse rate, stabilizes the body’s water balance. The launch of the new clothing line is the result of intensive cooperation by Mephisto and ADVANSA. Silvia Toledo, market manager of ADVANSA reported: active people appreciate the coolness and freshness of CoolMax to any situation. Mephisto sportswear from CoolMax is convenient, flexible and at the same time allows the customer to feel completely comfortable, fresh and comfortable. Coolmax proven helps to keep the clothing rack by means of heat control cooling, without to cool him off.
For the new clothing line of Mephisto, a marketing initiated Division, under the responsibility of Bertrand Djiane, which should establish the brand around the world. Bertrand Dijane: Mephisto stands for innovation, quality and modernity. From the outset, has absolute priority to the development of quality products and the success of the brand. In the new Mephisto clothing concept these values are taken up and further developed. The new sportswear clothing line of Mephisto with CoolMax is the intelligent response to the current and future needs of the sportswear market to function, performance and quality, sporty elegance and prestige. Coolmax is clothing labels with the CoolMax logo, a stylized, blue-and-white thermometer with CoolMax covers new CoolMax sportswear clothing collection Mephisto Schriftzug.Die pants, shirts, Polo shirts and sweaters and is available from summer 09. The line about the Mephisto concept stores will be sold.