Think about what that indicates the table of equivalence of photography, and reflection time on the Internet is not gold. Thus, seen Apparently, that call our attention will require effort to understand the situation.
Comenta Fernando Vega-Olmos, president of Lola in El Pais de los Negocios, the next I want to emphasize, speaking about the phenomenon Zara:
? communication policy with a clear but not use the publicity. In the best places of the most important cities in the world there is a Zara shop and that is communication. And continually generates news.?
The company Galician seek mouth in public and businesses, let us not forget that are formed by people who also have things to tell, but has nothing to communicate, regardless of the implications this has.
Paco Barranco says in his blog that the communication is hard drug, but I’m staying with the following paragraph that highlights the entry on what to do when there is what communicate:
Actually, what I have learned is a very important nuance of this matter: even when there is no news to report, we must communicate. In other words, the lack of news is no reason for the line remains silent. But? How do you communicate when there is nothing to communicate?
There is talk of several options when one is faced with this problem: to review what is relevant to your audience, do summary of what has happened so far; announce that there is no news; prepare and announce the future.
Of course, everything can be summed up in the search for relevance, what has value to the recipient, but on many occasions, and is often the first thing that comes to mind, it is looking achieve via email management. Although there are recommendations on how to manage it to be relevant, placing reflection on the blackboard on the time available, Bruce collides with this approach.
At the time of the Internet, summarized what we have to click away with search engines, and any news you want to give or reflection represents a novelty. It is preparing the future and relevance, how do?
Now it’s more the surfer which seeks to initiate the process. Therefore, the reflections that we have brought, the more I thought for a world without social media. In other words, and stuffed into the communications strategy using Social Media, things changed. Either their tools used to have something to tell your audience, although you do not have anything to communicate, there will be someone who may have already done, and not only that, and are themselves consumers and prosumers who find themselves or ask or contact the company to solve their doubts, to keep alive the conversation. The problem of lack of communication now has a solution at hand, and without press releases. More two-way unidirectional.
In Wall Street Journal have an old article interesting thought to bringing small businesses online to the universe: How to Get Attention In a New-Media World.